Nearly every local business can benefit from social media in their marketing, especially having a presence on Facebook. While most courses only tell you why and don’t show you how-to, the "Facebook: Tools and Strategies for Business" will not only teach you the why, the how-to and the practical, tactical things you can do to make Facebook work for your business, but will teach you how to take Facebook to the next level for your organization.

Facebook: Tools and Strategies for Business is a 4-hour hands-on class designed to help you build your presence on Facebook and share strategies to take it to the next level.

 
What will I learn?

1. Facebook Fundamentals
   a. How can Facebook benefit a business
    b. Understanding the Facebook environment

2. The Facebook Page Planner
    a. How to properly set up your page
    b. Fundamental Facebook actions

3. Where to start:
    a. Logo or photo
    b. Brand information
    c. Terms of use
    d. Customizable tabs

4. Facebook content plan
    a. Understanding your audience and what they value
    b. How much content?
    c. What type of content and how often?

5. Building Your Fan Base
    a. How-to promote your page
    b. Your first 100 to 1000 fans
    c. Integrate Facebook with your existing web presence

6. Learn advanced ways to enhance your current FaceBook Page
    a. Facebook vanity URL
    b. Connecting Facebook and Twitter
    c. The suite of Facebook features (notes, events, video, reviews, discussion boards)

7. Facebook Applications
    a. Creating your Facebook welcome page
    b. Creating landing pages for your ad campaigns
    c. Assesing application vendors
    d. Installing applications on your Facebook page
    e. Integrating your blog, Flickr, YouTube and other social media channels into Facebook

8. Facebook Promotions and Contests
    a. Creating Facebook-compliant promotions
    b. Case examples of promotions anyone can do
    c. Setting up your first promotion or contest with a 3rd party application

9. Using social CRM tools to manage your Facebook page

10. Creating Facebook ads and running complete ad campaigns
    a. Learn how to reach the exact audience you want with relevant targeted ads on Facebook

11. Measuring success
    a. How to read, understand and leverage Facebook Insights

 
How Will I Benefit?
Attendees will walk away with ready-to-use tools, tips and tricks to make Facebook work for them. This workshop is hands-on and will walk attendees through:

• How to setup and maximize your Facebook business page
• How to setup a Fan Page for Business, and build a community
• How to maximize event marketing on Facebook
• How to run an effective Facebook ad campaign
• How to create a Facebook promotion or contest
• How to integrate Facebook into your overall marketing plan
• How to read Facebook analytics, and use the data to make decision